As a Small to Medium Business (SMB) owner, have you ever been frustrated that the Sales Process never seems to be predictable? Do you feel that getting success from a telemarketing campaign seems as achievable as winning Lotto?

I’ve come to the conclusion that to increase sales in a SMB we need to get clarity on what our Sales Process is. We need to understand what the real Key Performance Indicators (Sales KPI’s) are in Sales. We need to get really diligent about measuring Sales KPI’s to adjust the inputs (marketing & sales activity) & improve the outcomes (sales).

The good news is that there are some simple questions you can answer that will start to give you more clarity & certainty in your sales process & telemarketing.
What is your capacity?

Now that you know how many phone calls you need to make to get one sale, how many sales can you deliver on?

To work this out ask, “How many;

•     exploration meetings can you attend each week?
•     proposals can you prepare in a week?
•     proposals can you present in a week?
•     sales can you close in a week? (The paper work has to be done!)
•     new sales can your production or delivery team satisfy each week?

What is the key? What is measured can be managed & improved.

If any of these questions are new to you or you aren’t sure about the answers give me a call on 079749217 & let’s work them out for your business.