Your script should include effective ‘open’ questions not ‘closed’ questions that require only a yes or no answer. This helps to develop a more informative conversation, rather than giving them “the speech”!

Have all the information and facts about your product or service to hand so you are not left scrambling for answers when you are tossed those curly technical questions.

Being able to answer questions knowledgably and professionally will gain your prospects respect…..but on the other hand don’t feel you need to answer all the questions over the phone, if they are genuinely interested, know when to ‘bow out’ to take some time to gather accurate information and call them back, you’ll win their respect and show you are dedicated to the sales process.