Do you find yourself losing interest in what a caller is offering purely because they are not checking its relevance to you and your company?  This is what happens when the cold caller dives into their spiel and is not listening and relating to the prospect -

Nobody likes to have to fight to get a word in! 

You need to establish whether or not their business is in the marketplace for the product or service you are offering so as not to leave a bad impression by wasting their time,

• they will appreciate not having to listen to you ramble on about something that has no relevance to them!

Knowing when to “back off” will save time, money and even in some cases, your company’s reputation.