In B2B sales, I think that filtering your target market by phone is still an efficient & necessary way of starting conversations with people that can benefit from your product or service. Somehow you need to get to meet people you don’t know now to start a conversation about what you sell!

Contacting potential new clients to set up appointments is a simple process. It’s not easy & it’s not comfortable, but it is simple & it is necessary.

Here’s a drawing I use to explain the process when I’m meeting with a potential new client;

There are three key components in the process;

1.            The list of businesses in your target market to be called.

2.            The conversation you want to have with the decision makers at those businesses.

3.            The result (number of new clients) you are looking for.

I will go into more detail in future blogs, but if you are located in Hamilton, Auckland or Tauranga give me a call on 0212792783 & lets spend 20 minutes to see if we can help you increase sales – the coffee is on me.