The thought of cold calling a busy business person, interrupting their day, capturing their interest to qualify the relevance of the product or service and then to book an appointment was a very hard mental wall to push past – being in the right frame of mind is definitely the key.

Looking at my role, having a positive perspective hugely impacts my sales skills; emotions are expressed through your voice and people can tell when you are smiling!

Let’s be honest, Telemarketing is widely ‘frowned upon’ and sometimes even considered to be the ‘human equivalent of junk mail’ but, I’ve found this only to be the case if people suspect you are reading from a script or if you don’t sound confident in the subject.  Prospects will “fob you off”, sometimes quite rudely, but as long as I have asked the right questions to qualify the relevance of my offer to their business, then I’ve achieved my objective with the call.  I love it when my friendly approach, thorough knowledge and persistance helps them to understand the value of my offer to their business.

When I talk to about my role, people think I’m that annoying person who rings in the middle of dinner wanting to sell something! But as a Telescheduler I call prospective businesses that can benefit from the product or service I am promoting.  The more I think about it, I’m actually a huge part of our client’s sales process.  I am an outsourced Personal Assistant identifying and setting up “qualified appointments” – a process that saves them a lot of time at the desk hearing a lot of NO’s and spending more time out in front of interested prospects!

If “nothing happens until someone makes a sale” then, no business would develop without a cold caller starting the sales process!

To find out if our approach would help your business, call my boss Murray on 079749217 and ask him the hard questions.